Once again – Hi, I’m Albert

For the past 5 years I’ve worked in numerous company’s spending more than 30+ million in ads spend resulting in more than 100+ millions in revenue.

To be frank, my story began when I was pretty young. It all started when me and my friends decided to launch Minecraft server. It was supposed to be a fun project, to play on, to meet new people, but basically in no-time, it turned out to be one of the biggest Minecraft servers in Lithuania generating over 1-2k in revenue every single month. The monetization was through SMS and you had to top up your phone card to actually get the upgrades you wanted in game. It didn’t last long, as we ended up destroying the server as the friend who had his credit card attached to the payment did not pay anyone involved. Ahh, the memories.

When it was popular I used to do Instagram botting. As every kid, I wanted to become popular, so I decided, that it would be extremely nice to have a lot of followers. After researching some tools if I recall it right (Jarvee and some others), I actually managed to get around 10K followers in Instagram in 2 months with 10% conversion rate. Which basically means for every post I’d get around 950 likes and 50 comments. I even talked with CEO of the company making the automation when I was around 17’ish. Sadly, I ended up abandoning the project, as I got tired of posting visuals to Instagram and decided on playing video games.

Besides having like 7 Youtube channels, one account had some success within’ a niche called Nightcore (which is basically music sped up to 1.2x~). Mostly listened by gamers as it has higher BPM and usually has anime style of pictures. That’s how I’ve learnt how to do After Effects and editing music to some extent. To be honest after quitting the channel it started to grow, it was kind of weird to see the thing that you’ve worked on for quite a while just start to gain traction, but it is what it is, I decided to move onto new hobbies as speeding up did not serve any purpose to anyone :D.

In 2019 I was one of the best Lithuanian League of Legends game players, so as any gamer would do – I started Twitch stream. I enjoyed the process – as weird as it’s sounds its just you talking to the camera and some people interacting with you – it helped me soo much with public speaking and finding correct words and learning how to articulate properly. As all things come to an end, this journey did too. I’ve peaked with 24 viewers and gained around 200$.

By the time I’ve managed to create several businesses, which all made little to no cash;

Honorable mentions:

TheArtistCabin – a place to buy merch that would have local artist paintings on it. Artist gets commission.

My programmer ditched me so I’ve decided to kill the project as I had no money. We had pretty successful IG page and creators signed.

TropicBites – energy snack that was hand-made with dates, cocoa and coconuts.

We got initial funding for it but when we had arranged physical location COVID striked and we couldn’t even launch it properly.

Healthpresso – Fruits combined with protein lyophilized. Basically a full meal in minutes. The costs of the product were extremely high, so we ended up shutting down the project after some time. Lost money.

and many more, but other projects were launched in one week and killed in the other.

To be honest, I don’t think I would have learned about media buying if not all the other things I’ve done. I accidently stumbled across paid marketing on Youtube and decided to learn about it. After having such a CV it was not particularly hard to get a job, but no one was hiring Juniors, so I’ve decided to give it a try on Facebook post.

It did not gather any attention.

After doing one iteration it went pretty viral:
50 shares over a Facebook post gathered me 3 job interviews basically a job, as this was more than enough, in the field that I wanted to work in.

and the journey began from one company gathering knowledge to another until I reached Kilo.health a company, that has influenced me a lot.

I started out as a junior media buyer, as the things progressed my project had little-to-none work and I was thinking what else can I do not to get fired. Then opportunity struck to launch TikTok ads.

I was the first person in the company to launch the ads. I’ve launched the ads in the same principle that I did Facebook ads: same patterns, same testing approaches and and it worked really well. At one point I was spending over 100k a day in TikTok, while still managing to play videogames 7 hours a day.

Later I became the head of TikTok and quit the company for good as I did not see any progress in the company after that title.

So there I wandered from company to company and gathered all expertise to finally say – media buying is not that hard.

People over complicate the niche as it’s hidden from people. The only way to learn the craft is other people or actually doing.

My job over the series is to teach you how to do it from 0 and launch your own business.

Let’s get it started